4.8/5 from 4,753+ verified customers

Comfort your dog even when you can’t be there

Instinct-led calming and enrichment products designed to reduce anxiety, improve sleep, and create emotional safety for dogs of all ages.

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⭐ 4.8 average rating
🐶 5,000+ dogs comforted
📦 Free shipping worldwide

+4,768 reviews from real customers

Built for dogs who feel everything deeply

We created this brand for dogs who struggle with separation, change, overstimulation, or restlessness — and for the humans who feel helpless watching it happen. Every product is designed to provide comfort that feels familiar, safe, and grounding.

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+4,768 reviews from real customers

Built for dogs who feel everything deeply

We created this brand for dogs who struggle with separation, change, overstimulation, or restlessness — and for the humans who feel helpless watching it happen. Every product is designed to provide comfort that feels familiar, safe, and grounding.

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Why our products feel different

1

Instinct first

Instinct first Instinct first
We design for how dogs naturally self-regulate.
2

Physical reassurance

Physical reassurance Physical reassurance
Soft textures, gentle pressure, rhythmic signals.
1

Consistent calm

Consistent calm Consistent calm
Predictable comfort — not overstimulation.
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Trusted by pet parents worldwide +7,000

Over +5M views on TikTok
Dog lying on a bed with a teddy bear, surrounded by books and a lamp in a dimly lit room.
Brown plush toy resembling a dog with a red object inside, held by a hand on a beige couch.
Dog lying on a couch with a person holding a gray hippo toy with a red heart.
Dog lying on a couch next to a teddy bear in a cozy living room.